e-Commerce



CPA in internet marketing means cost per action. Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

To understand this well, I will give you a good and actual example. The concept is very simple. If you will click the ad banner below for example:

It will send you to a different landing page which is in this case, in Gyro Bowl’s page. When the redirection is successful, this means that an action is done and the publisher (which in this case is me) earn a little amount from it depending on the advertiser’s posted price.

In the example above, I used my CPA account from PeerFly. PeerFly is a one-of-a-kind cost-per-action based affiliate ad network or should I say, the “best” as of the moment. Because unlike other affiliate networks, PeerFly uses a custom built software that does not depend on unreliable hosted mechanics. Best thing is PeerFly accept publishers from all countries, and not strict with your website’s traffic.

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased. If the product for example is available only in United States of America and the user is from United Kingdom, the user will then be redirected to other landing page (and obviously will not get into the desired landing page).

If you have a website and want to try CPA marketing, you can try and subscribe on PeerFly by clicking this link.


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For the very first try of your online store made in Zen Cart, I am sure you will encounter this error:

Email Error: Could not instantiate mail function. Please check Admin->Configuration->Email Options->Email Transport

This happens when a user tried to register on your store. In order to fix this kind of error, you should change the settings in the Zen Cart’s Admin area. So first log in your store’s admin area like shown in the image below:

From here you must change the Email Transport method:

Click the row and change the settings on the right side of your screen. Servers running on Windows and MacOS should change this setting to SMTP.

The setting will depend on your e-mail server and other options. If you have your own e-mail server, you must choose the SMTP
or SMTPAUTH.

There are 4 important parameters when using SMTP or SMTPAUTH. You have to include your account mailbox, account password, the mail host, and the mail server port (which is usually port 25).

When you have change these settings, most likely, your users will be able to register on and purchase items on your online store.

Hope this post helps! Thank you for reading my article! :)


Is this post helpful? If it does, please help me to publish quality articles like this. Send some donation to keep this website alive by clicking the button below:

Be a Green Stickman™ fan. Click my Facebook "like" Button Here:
To all the people who clicked the "LIKE" button of my Fan Page, THANK YOU VERY MUCH! :D

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